Masking SMS is a type of SMS service that allows a business or organization to send text messages using a custom sender name instead of a numeric mobile number. The sender name, also known as a Sender ID, can be up to 11 characters and typically represents the brand or company name.
When a masking SMS is sent, the recipient sees the approved brand name (for example, UrbanITSoft or PathshalaBD) as the sender. This helps recipients instantly recognize who the message is from, increasing trust and engagement. Masking SMS is usually one-way, meaning recipients cannot reply directly to the message.
Masking SMS improves brand visibility and credibility by consistently displaying your business name on every message. It reduces confusion, minimizes the risk of fraud, and increases open rates compared to regular numeric SMS. It is especially effective for customer notifications, OTPs, and important alerts.
In Bangladesh, Masking SMS is regulated by the Bangladesh Telecommunication Regulatory Commission (BTRC). Businesses must obtain prior approval and submit valid documentation using a masking Sender ID. All masking SMS must comply with BTRC content guidelines.
For business purposes, submission of an official company letterhead and authorized company seal is mandatory.
For personal purposes, a valid National Identification Card (NID) is required.
OTP (One-Time Password) verification messages
Transactional messages (payment confirmations, account updates, alerts)
Service notifications and system-generated alerts
Official brand communications with customers
Note: Masking SMS is strictly prohibited for personal use and may only be used for approved, business-related communications in compliance with regulatory guidelines.
SMS messages are typically delivered within a few seconds. Delivery time may vary depending on mobile operator routing, network conditions, and recipient availability.
Yes. The SMS platform provides real-time delivery reports, including Delivered, Pending, and Undelivered statuses. Detailed usage, transaction history, and downloadable reports are available via the Reporting dashboard.
Both online and offline payment methods are supported. Online options include bKash, Rocket, Nagad, DBBL Mobile Banking, and bank transfer. Offline payments may be made in person at our office, subject to confirmation.
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